Behind the scenes enablers

Behind the scenes enablers

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Gamosthenes

said

Extra work can yield extra benefits:

  • Capturing emails in the login process is the first step in a direct email campaign
  • Push notifications can be used for both game updates and marketing messages
  • Rating reminders, triggers, and incentives turns players into marketers
  • Setting aside screen real estate for in-app ads is critical for your own house ads, even if you don’t connect to a 3rd party network
  • If you don’t integrate an analytics engine up front, you’ll be flying blind later
  • Picking a small test country is great practice prior to the worldwide launch
  • Extra testing is great insurance against for getting 1-starred for a buggy launch
  • Frequent iterations keeps the app highlighted on the phone
  • Writing and knowing your privacy policy sets the stage for targeted marketing
July 22, 2012 at 5:07 pm
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