Extra work can yield extra benefits:

• Capturing emails in the login process is the first step in a direct email campaign
• Push notifications can be used for both game updates and marketing messages
• Rating reminders, triggers, and incentives turns players into marketers
• Setting aside screen real estate for in-app ads is critical for your own house ads, even if you don’t connect to a 3rd party network
• If you don’t integrate an analytics engine up front, you’ll be flying blind later
• Picking a small test country is great practice prior to the worldwide launch
• Extra testing is great insurance against for getting 1-starred for a buggy launch
• Frequent iterations keeps the app highlighted on the phone
• Writing and knowing your privacy policy sets the stage for targeted marketing