In app is where it's at

In app is where it’s at

Home Forums Marketing Playbook Traffic Acquisition In app is where it’s at

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The screen real estate in your game is the most valuable marketing real estate you have. ¬†Keeping a customer is far easier and more profitable than getting a customer. ¬†Before you start selling your users to other companies and apps, make sure you’ve fully mined that area yourself to market:

  • Upgrades
  • Micro-transactions
  • New features
  • Events
  • Franchise extensions

Then ease into in app cross promotion:

  • Other games you have developed
  • Other games you’re publisher has published
  • Games made by your friends in other studios
  • Games that will pay to reach your audience

Check out the Vendor Center for examples of App Networks that can help you manage this area, regardless of how you use it.

July 22, 2012 at 7:53 pm
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