When your game is finally ready to submit to the app store, you’re going to feel a wave of relief and accomplishment.  But there’s more than one app store out there.  Every store brings a new community of potential players to your game.  And every store comes with a new deal and more work to get it submitted.  Think carefully about your strategy, especially around granting exclusivity and sequencing your rollouts to maximize the buzz and the reach for your game.