Other people's money

Other people’s money

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Your marketing budget is tiny, but your game is not.  And maybe it’s just the sizzle factor that could spice up the ad of a company or product with a much larger marketing budget.  So think about how your game could help sell someone else’s product or service and try to get a co-marketing deal where you provide the content and they buy the media.  Obvious targets include:

  • Device manufacturers
  • Service providers
  • App stores
  • Consumer brands, especially ones that share traits or target audience with your game
July 22, 2012 at 7:47 pm
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