Work the funnel

Work the funnel

Home Forums Marketing Playbook Funnel Management Work the funnel

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With the right design, you should know what your funnel should look like. ¬†With the right data tracking in place, you should know what’s happening in that funnel. ¬†Next, you need to take action:

  • Fix the leaks
  • Nudge players to buy and upgrade
  • Encourage happy players to invite their friends
  • Ask unhappy players how to improve
  • Offer lapsed gamers a reason to return
  • Remind loyal gamers to renew and get ready for the next big thing!
July 22, 2012 at 7:18 pm
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